Financial Advice and More

The Legitimate Value of Financial Advice

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The financial advice industry has changed for advisors with a fiduciary financial planning emphasis in their practice.  These advisors have chosen process over product for the benefit of their clients. Additionally, new regulations, technology-enabled efficiencies, and fee compressions will continue to influence the advice industry and ultimately lead to higher client satisfaction and asset growth through relationship management.  No longer is relationship management considered merely customer service; it has evolved into a crucial element of each client’s experience.

Relationship management takes time but is enhanced when advisors implement the latest technology to help streamline the financial planning process and asset management aspects of their business.  Advisors that provide advice, transparency, and convenience along with ‘soft skills,’ such as developing a deep relationship with their clients, differentiate themselves from their competitors- both human and Robo.

Although the client ultimately determines the value of the advice they receive, the advisor must decide what benefit comes from the cost of managing that relationship.  Both sides of the advice relationship need to be assessed to determine the benefits to each party. 

According to a research report by David M. Blanchett, Ph.D., CFA, CFP®, and head of retirement research at Morningstar Investment Management published in April 2019, advisors that provide relationship management and asset management as part of their practice produce better results for their client’s portfolios than those advisors who leave relationship management out. Those advisors that don’t provide relationship management are considered ‘transactional advisors,’ only providing advice in hopes of producing a transaction and receiving payment.

Relationship management is the ‘value-add’ of the advisor-client relationship, which, when providing behavioral coaching, can add basis points of value for the client.  Working with an advisor that understands your ‘pain points’ can help divert bad financial decisions when the stock market declines or talk you out of making bad investments. 

Relationship management technology will continue to enhance the advisor-client relationship by reducing time spent on administrative tasks and increasing time with clients. The use of technology translates to cost-savings to the client and advisors and helps increase the value of working with a financial advisor. The relationship building, processes, and planning for the benefit of the client is the legitimate value of financial advice which can’t easily be replaced by transactional investing. Experience this for yourself with a complimentary consultation on your investments.

© 2024 Trajan® Wealth LLC. Nothing in this blog is intended as investment advice, nor is it an offer to buy or sell any security. Please consult your financial advisor for questions about your personal financial situation. All investments involve risk, including the potential for loss. Trajan Wealth clients and employees may have a position in any of the securities mentioned. Portfolio holdings and other data are subject to change at any time and without notice. Additionally, the above links provided as a convenience and for informational purposes only; they do not constitute an endorsement or an approval by Trajan Wealth, L.L.C., of any of the products, services or opinions of the corporation or organization or individual. Trajan Wealth, L.L.C., bears no responsibility for the accuracy, legality or content of the external site or for that of subsequent links. These materials are for informational and educational purposes and are not designed, nor intended, to apply to any person’s individual circumstances. It does not take into account the specific investment objectives, tax and financial condition, or particular needs of any specific person. Please consult with your legal and/or tax advisor before making any tax-related decisions.

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