Trajan's Tactical Tips

A blog for everyday financial tips, Trajan news updates, and more

CarMax, Carvana and the Future of Used Car Retail

CarMax, Carvana, and the Future of Used Car Retail

Carvana hoped to disrupt used car retailing, but it never established a sustainable brand or cost advantage. We see five lessons from Carvana’s experience, including that tactics aren’t a moat. We prefer CarMax: The company has made aggressive investments in its own e-commerce platform, but with superior scale and omnichannel fulfillment.

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