![CarMax, Carvana and the Future of Used Car Retail](https://trajanwealth.com/wp-content/uploads/2022/12/CarMax-and-Carvana.png)
CarMax, Carvana, and the Future of Used Car Retail
Carvana hoped to disrupt used car retailing, but it never established a sustainable brand or cost advantage. We see five lessons from Carvana’s experience, including that tactics aren’t a moat. We prefer CarMax: The company has made aggressive investments in its own e-commerce platform, but with superior scale and omnichannel fulfillment.